HOW TO MEASURE THE SUCCESS OF PERFORMANCE MARKETING CAMPAIGNS

Just How Anticipating Analytics is Changing Performance AdvertisingWhether you're anticipating campaign performance for a customer or your agency's own campaigns, predictive analytics offers a beneficial first step to data-driven decision-making. Nevertheless, it is necessary to keep in mind that predictive designs are probabilities, not assurances

How Predictive Analytics is Transforming Performance AdvertisingWhether you're anticipating campaign performance for a customer or your firm's own efforts, predictive analytics provides a useful first step to data-driven decision-making. However, it is necessary to remember that predictive models are likelihoods, not warranties.